You’re called to this work.
You’ve taken the trainings, you’re soaking up the birthy podcasts, and your camera roll is 75% placenta photos and affirmations. And yet…
You still find yourself wondering:
“Am I doing this right?"
"Why does everyone else seem more confident than me?"
"I love birth work...but the business part feels messy."
Let me tell you something:
You are not alone.
Every single powerful, booked-out, trusted doula you admire?
They started exactly where you are.
But they didn’t stay there. And neither will you.
The Doula Skills Lab is where we bridge the gap between training and real-world confidence. It's practical. It's honest. It's supportive.
This isn't just education.
It's momentum.
You already have the heart.
Let's build the confidence to match!
Enter...
The Doula Skills Lab:
mindset, money & marketing intensive
A 5-day immersive experience to help you build unshakeable confidence, practical skills,
and a deep belief in your ability to show up and serve.
This isn’t a fluffy motivational series.
This is real strategy, real support, real birth world wisdom and practical guidance from a birth doula who has supported over 950 births since 2008.
Every day, you’ll be guided through:
Daily trainings
(audio + live
coaching calls)
Practical exercises & refection prompts
(the kind that actually work)
Real world Doula insight
(from someone who has attended 950+ births)
Honest conversations & community vibe
(chat mindset, visibility & growth with support)
A beautiful downloadable workbook to track your growth
By the end of 5 days, you'll:
✨ Feel more confident talking to potential clients
✨ Know what actually matters when building a doula business
✨ Have clearer direction, stronger messaging, and better strategy
✨ Stop feeling like everyone else has it figured out except you
✨ Know what to focus on first (instead of trying to do ALL the things)
✨ Feel supported, encouraged and deeply understood
✨ Walk away with tools, strategy and clarity
✨ Finally feel like maybe...you actually CAN do this
Because you absolutely can!
Choose the level of support that feels right for you:
✔️ Doula Skills Lab: $33
(includes 5 day skills lab, workbook download, Circle community access during the lab, homework/prompts, Q&A)
✔️ Upgrate to VIP: $111
(includes everything in the Doula Skills lab above PLUS 1:1 private one hour coaching call with Sarah with mini profile/business audit)
join the skills lab! june 8-12
Learn simple strategies to help you get visible, attract clients and market yourself without the cringe.
Learn how to price yourself, talk about your offers and stop treating your doula business like a hobby.
Get out of your own head, stop spiraling and start showing up with confidence.
Why join the
Doula Skills Lab?
You’re a doula with a deep desire to support birthing people -
but sometimes, confidence can feel like the missing piece.
The Doula Skills Lab was
created to help you:
Want an even bigger boost? Upgrade to the VIP tier to get a private 60 minute 1:1 coaching call with Sarah - a chance to talk through your unique challenges, get expert feedback, and walk away with a clear plan for your next steps.
✔️ Day 2: Learn how to stop spiraling, trust yourself more, and show up with confidence in both the birth room and your business.
✔️ Day 3: We're talking pricing, money mindset, offers, boundaries, and how to start treating your doula business like a real business.
✔️ Day 4: Learn simple strategies for visibility, social media, referrals, and attracting clients without feeling fake or salesy.
✔️ Day 5: Leave feeling fired up, supported, and clear on what to focus on next so you can keep growing with confidence.
🌟 VIP Upgrade: A private 60 minute 1:1 coaching call with Sarah to go deeper, get tailored support, and map out your personal path forward! Includes a mini profile/business audit!
What you'll get...
(the key takeaways)
join the skills lab now
This skills lab is for you if:
✨You’re a brand new doula who wants guidance & a strong start
✨ You feel unsure about your skills or business direction
✨ You want more clients but don't know how to market yourself
✨ You're tired of overthinking every post, interaction or decision
✨ You're ready to stop second-guessing yourself
✨ You want real support from someone who actually understands birth work
YOU DON'T NEED:
❌Dozens of births under your belt
❌ A perfect Instagram feed
❌ A perfectly polished brand
You just need a willingness to learn, grow and show up.
Let's get you out of overthinking and into action!
Confidence doesn’t come from just reading books or watching others.
It comes from doing. From practicing. From showing up.
This skills lab is your first brave step. And it’s a powerful one.
✔️ PLUS a private 1:1 call for personalized coaching + feedback
✔️ Daily encouragement to keep
you moving
Join the Doula
Skills Lab now:
sIGN ME UP FOR THE SKILLS LAB
5 Days.
One big doula glow-up.
June 8-12, 2026.
Skills Lab Access $33
VIP Access $111
(Best Value)
I'm So ready for this glow-up!
Still wondering if it's worth it?
Real talk? If you want to be a confident, booked-out doula,
mentorship and skill-building aren't optional.
You can keep guessing, piecing together free tips, and wondering why
things aren't clicking...
Or you can actually invest in becoming the doula you know you're meant to be.
This lab costs WAY less than one client.
But the confidence, clarity, and momentum?
That lasts way longer.
Future-you will be very glad you said yes.
Real talk? If you want to be a confident, booked-out doula,
mentorship and skill-building
aren't optional.
You can keep guessing, piecing together free tips, and wondering why
things aren't clicking...
Or you can actually invest in becoming the doula you know you're meant to be.
This lab costs WAY less than one client.
But the confidence, clarity, and momentum?
That lasts way longer.
Future-you will be very glad you said yes.
See what other doulas say about learning from Sarah:
"Sarah took me under her wings and let me learn from her. The things I learned from Sarah built a foundation for excellence and a passion for helping families grow. This gave me the tools and confidence I needed to build a successful career doing birth work."
Andrea, L&D RN
"Sarah saw my passion and my potential and spent intentional time with me to help me launch into the birth world successfully. She has helped me gain confidence in the birth space which has given my business a big boost."
Sarah, birth doula
"Sarah built a relationship with me that made me feel safe to ask questions, make mistakes, and celebrate my successes. I am now a midwife and I am beyond grateful for the time and attention that Sarah gave to me when I was just starting out. I wouldn't be the birth worker I am today without her!"
Morgann, LM, CPM
I created this because I know exactly what it feels like to doubt yourself, to wonder if you’re “enough,” and to dream of serving families deeply.
You deserve to feel grounded in your skills and your voice as a doula. You deserve to have a practice that feels like it’s truly YOU. 💛
If you’re ready, I’m here to support you - whether in the skills lab or in a private call to take it even further.
Questions?
Reach out anytime: sarah@theexpertdoula.com
You’re not behind.
You’re just getting started.
And it’s going to be beautiful.
A note from me (Hi, I'm Sarah)
